funny moe
lipowhite pr box
sample pouch packaging
conceptual packaging design
beauty bliss
The colors of the packaging are muted shades of pink since the variant or shade name is "soft glam" which is a mauve pink shade. To make the design look more interesting and unique, a visual of a lady with line strokes is placed at the bottom. It symbolizes beauty, confidence, and power. The brand name is placed on both side panels. It is embossed and bigger in size to draw attention from the target market. Also, since the lipstick box is small, the brand name can easily be seen and identified because of the bigger font size. To make the packaging simple but elegant, the "matte lippies" collection name is glossy while the rest is matte.
chupa chups
Note: This packaging is made for my Trade & Promotions Class
Rationale:
I chose to design an In-Pack Premium Packaging for the brand Chupa Chups since it is popular among kids because of its fun appearance and variety of flavors. To effectively gain the kids attention aside from its vibrant colors, the logo is made bigger than usual. Instead of using the usual plastic pouch, I conceptualized a more unique type of packaging which is a big sized lollipop where the globe shape is a see through Polypropylene Plastic so that the lollipops inside can be seen easily. Placed below the globe is a cylinder shape which serves as the lollipop handle and placed inside it is the mystery toy. There is a cap at the lowest part of the cylinder for kids to pull down to reveal the toy inside. The colors used for the font and visuals are the vibrant colors’ yellow and purple which is based from the logo itself to maintain its fun and eye catching appearance.
